MYntra’s U-Turn: e-commerce back to the basics

According to a report by IAMAI, mobile internet users in India are expected to reach 371 million by June. Despite the fast rising traffic not much is translating into sales. The report says only 13% of urban users opt for online shopping. (Illustration: C R Sasikumar)
In May last year, e-tailing firm Myntra had announced that it was winding up its website and moving all its operations to its mobile app. Twelve months down the line, the Flipkart-owned company has decided to end its app-only expe