More than half links shared on Twitter are never clicked: Study

The bulk of actual clicks on social media were generated by a small group of ‘blockbuster’ articles, with about nine per cent of shared links capturing about 90 per cent of Twitter clicks, the study added. (Reuters) More than half (59 per cent) links shared on micro-blogging website Twitter are never clicked including by the people who share them, a new study has found.
The researchers from Microsoft and Columbia University collected the data over a month and included 2.8 million sh