Micromax launches air conditioners, sees 20% revenue from consumer durables by Dec 2017

Micromax has expanded its consumer electronics offerings with new air conditioners
After televisions, tech firm Micromax is now foraying into the air-conditioner category and expects the consumer durables vertical to contribute 20 per cent to its revenues by December 2017.
The city-based firm, which gets a lion’s share of its revenues from handsets, has launched four models of split and window ACs, priced between Rs 20,000 and Rs 30,000.
“We had launched LED TVs two and a half years