Micromax faces new challenges in India, as Chinese arrive in full force
Facing competition from both Samsung and inexpensive Chinese phones, Micromax plans to increase production in India. A salesman displays a Micromax mobile phone inside a store in Kolkata in this December 4, 2013 file photo. (Source: Reuters)
A year ago, Micromax vaulted past Samsung Electronics Co Ltd to become India’s leading smartphone brand. Today, its market share has nearly halved, several top executives have resigned, and the company is looking for growth outside India.
In Micromax&
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