Micromax connects with ‘vernacular’ users with 2 new devices

For Micromax, the Unite series has seen sales of over 2.5 million units till date. (Source: Micromax) Domestic handset major Micromax will strengthen support for regional languages on its devices and is launching two new smartphones supporting 12 Indian languages.
“We see regional language, 4G and online and mid premium segment as key levers of growth for the smartphone category in India. Regional language support is probably the most overlooked.
“Based on our research, we found tha