Mi Max launch: Xiaomi learns the power of the Indian fan, the wrong way

Xiaomi’s Mi Max launch at Jawaharlal Nehru Stadium started on a scary note, with a group of disgruntled fans, screaming, ‘Xiaomi Hai Hai, Hugo Barra Hai Hai.’
If you’re a technology journalist, attending smartphone launches is part of the daily drill. Most of these take place at five-star hotels, some at the special hell in Gurugram called Kingdom of Dreams.
As journalists, we’ve come to accept the song-dance sequences and delays that usually accompany these events.