Letv morphs into LeEco for global expansion

LeTV has become LeEco now and introduced a new logo and branding exercise .
Letv, the Chinese technology company that has managed to generate some buzz in India, has rebranded itself as LeEco as part of its global expansion plans. LeEco unveiled a new brand logo for the Le Ecosystem.
The company’s website will now be Le.com, and it has introduced a new LeEco Super TV X65 with 4K display resolution at RMB 4,999 (around Rs 50,795) in China.
“Letv is where we started, but LeEco is our