Jio threat: Telcos offer killer 4G deals with more data for same tariff

Attractive deals for consumers in India’s 4G data telecom space are expected to continue, ahead of the commercial launch of Reliance Jio, ranging from better handsets at lower prices and more data limits at existing tariff, according to analysts and top brokerages.
But companies will prefer to incentivise their customers not by lowering tariff, but by offering higher data downloads for the same price, in a bid to protect their average revenue per user, the research papers add.
This apart,