India’s e-commerce revenue may touch $38 bn in 2016: Assocham

While the buying trends during 2015 witnessed a significant upward movement due to aggressive online discounts, rising fuel prices and wider and abundant choice will hit the e-commerce industry in 2016.
India’s e-commerce market is likely to touch $38 billion mark in 2016, a massive jump over the $23 billion revenues clocked by the industry in 2015, according to an Assocham study.
“Increasing internet and mobile penetration, growing acceptability of online payments and favourable de