Idea Cellular opens operator billing with Google: We tell you why it is a big deal

Google and Idea Cellular are launching operator billing India in today. Here’s how it works and what it means. Representational Image. (Source: Reuters)
Google will on Thursday, formally announce a partnership with Idea Cellular offering operator billing for purchasing apps and other services. This is the first such arrangement in the country, and will in all likelihood be rolled out to other service providers too.
The advent of operator billing is a big deal. Despite the size of the marke