How Indian SMBs are leading the way on mobile

India is coming online at a staggering rate. It is home to more than 350 million people who are on the web—according to IAMAI—and it is expected to overtake the US in terms of internet user base. These people represent a mobile-first generation of consumers who have leapfrogged desktop computers in favour of mobile phones.
These newly-connected users are part of a growing consumer pie, but how do small businesses ensure they are served a slice? The answer is simple. If you do not hav