How Google AMP will transform the way we search on mobile

An open source initiatives, Google AMP (Accelerated Mobile Pages), launched today aims to improve mobile web search experience by substantially reducing the load time for content. (Reuters) You don’t need a geek, expert or research report to substantiate that people abandon website quickly – be it on mobile or desktop – if content does not load fast. Research after research have shown that poor speed is one of the biggest impediment to smooth browsing experience. In fact, in r