Guvera’s ad-funded model keeps streaming music free for listeners

Guvera music app has over 6 million subscribers in India.
No one pays for streaming music in India. But can you make money out of music without getting the customers to pay. Yes, it seems if we take a cue from Guvera, one of the newer players in the music streaming market here.
Since its India launch in November 2014, this ad-funded service from Australia has 6 million users in India thanks to its 20 million odd tracks. Ananya Amin, Head of Business Development in Asia for Guvera, says his comp