25-02-2016 14:28 via indianexpress.com

Google brings AMP pages to India; challenge for Facebook’s Instant Articles

Google is launching its AMP pages with faster load-time and less data consumption in India.
Google has announced its ‘Accelerated Mobile Pages’ (AMP) for search in India, which will pose as a challenger to Facebook’s Instant Articles. Google says that its AMP pages load four times faster, and use ten times less data. These are primarily aimed at India’s growing smartphone users, who often face poor connectivity issues.
Google says it has partnered with publishing hou
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