Gartner’s growth mantra for India’s digital commerce market

Customer experience, product range, delivery, payment and customer service are the top five things Indian digital commerce players should focus on to grow their business, according to Gartner.
“Digital commerce is at a nascent stage in India, and it accounts for less than 1 per cent of total retail sales in 2015. However, India is one of the fastest-growing digital commerce markets in Asia/Pacific,“ said Gene Alvarez, managing vice president at Gartner. “India represents a $7 b