Freedom 251 from Ringing Bells: The ‘Priceless’ strategy behind the world’s cheapest smartphone

Ringing Bells Freedom 251 will be delivered from July 8, claims the company.
Freedom 251, the cheapest smartphone in the world, will launch on July 7 followed by first set of shipments going out a day later. Despite all the scepticism, and ridiculousness of the pricing, Ringing Bells, a little known company in the Delhi suburb of Noida, is confident of being able to deliver the phones.
While the company will make losses running into crores on this certain device, there might be shrewd business