Flipkart Lite for mobile could indicate re-think of ‘app-only’ strategy

Flipkart Lite is the new mobile site of the e-commerce portal which has been launched on Chrome.
Months after shutting down its mobile website in favour of the app, Flipkart has now relaunched the same calling it ‘Flipkart Lite’. The new mobile site is accessible only via Google Chrome on Android phones.
The relaunch comes amidst speculation that the e-commerce portal could go app-only. Myntra, the fashion portal owned by Flipkart, went app-only this year.
According to a W