Firefox’s Container feature will allow for separate identities in browser

Firefox says each tab will have separate cookie management to separate personal and work space (Source: Firefox)
Mozilla is testing a new feature for its Firefox web browser that would allow users to set up separate online identities. With this feature, Mozilla aims to fix the privacy issues, especially with targeted ads.
Firefox’s new feature, called Containers, will allow users to open tabs in multiple contexts, which could mean personal, work, banking, shopping, etc. Firefox says each