Facebook to track non-users around the Internet, serve them ads

In a bid to expand its user base, social media giant Facebook has announced it will begin displaying ads to web users who are not members of its social network.
“Facebook will use cookies, ‘like’ buttons and other plug-ins embedded on third-party sites to track members and non-members alike,” a report in The Wall Street Journal said.
The company said it will be able to better target non-Facebook users and serve relevant ads to them.
“Publishers and app developers ha