Facebook snaps up face-swapping app creator Masquerade

Facebook Inc is acquiring Masquerade Technologies Inc, as part of efforts to build its own video services (Source: Reuters)
Facebook Inc is acquiring Masquerade Technologies Inc, creator of the popular face-swapping app MSQRD, as part of efforts by the world’s largest social network operator to build its video services.
Wednesday’s deal comes nearly three years after the Wall Street Journal reported that photo and video messaging app Snapchat had rejected an offer from Facebook.
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