Facebook rolls out action-based bidding to mobile app ads

The upgrade would provide app events to Facebook and specify where developers want their ads to be displayed. Representational File Photo.
Social networking giant Facebook has announced its support to “App Event Optimisation” across Facebook, Instagram and its Audience Network from Tuesday, promising more installs of apps and actions within the app.
Launched in 2012 on Facebook, mobile app install ads allow developers to advertise their apps inside the social network’s propert