Facebook bids goodbye to desktop ad exchange

Facebook unveiled FBX in 2012. The social networking website is being shifted to mobile advertising for better revenues.(Reuters) Social networking giant Facebook is reportedly planning to close FBX — an ad exchange that allows advertisers to buy desktop ads, media reports said on Thursday.
According to Tech Crunch, Matt Idema, vice president of monetization product marketing at Facebook confirmed to them that this is part of Facebook’s shift to mobile.
“Mobile is now a necess