Despite Netflix launch, industry remains unrattled

Reed Hastings, co-founder and CEO of Netflix, delivers a keynote address at the 2016 CES trade show in Las Vegas, Nevada. (Source: Reuters)
US-based internet TV service Netflix may have entered the Indian market earlier than expected, and even if it towers over domestic rivals Hotstar, Sony Liv, Ditto TV, HOOQ and Eros Now, to name a few, in terms of reputation, the industry is far from rattled. At least for now.
Agreed that Netflix has an impressive English content library — both license