Data’s rise rings in change in handset sales roster

The Indian consumer is becoming data-savvy and increasingly turning towards buying smartphones and that too the trendier ones. As operators have started launching 4G services, 4G phones are set to overtake 3G-enabled ones in terms of sales. And what may not warm the hearts of brick-and-mortar stores is that the country’s top five cities saw 61% of smartphone sales take place through online channels during the October-December quarter.
These are some of the findings of IDC, which released i