Croma in middle of Apple-Samsung war
Samsung worried over large Apple shop-in-shops at Croma; to hike marketing spends (Reuters) The Apple-Samsung war is intensifying in India, with both tech giants vying for more visibility and retail space.
Infiniti Retail’s electronic retail chain Croma has become the latest battleground, with Apple opening its 500 sq ft shop-in-shop format at Croma, forcing Samsung to re-negotiate with Croma for providing better visibility.
Threatened by the Apple shop-in-shops, Samsung is planning to in
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