China tightens controls on paid-for internet search ads

Users have been particularly concerned with medical ads, which are a threat to people’s health
China’s internet regulator said on Saturday that search engines should tighten management of paid-for ads in search results, making clear which results are paid-for and limiting their numbers.
The Chinese government already exercises widespread controls over the internet and has sought to codify that policy in law.
Chinese regulators last month imposed limits on the number of lucrative hea