Can’t quit Facebook? Researchers decode the reason why

Researchers have decoded four reasons why it becomes difficult to quit Facebook
Have you ever shut down your Facebook account, only to meekly log back in a week later?
Researchers have explored the factors that prevent users from logging off the social networking site permanently.
Using survey data provided by 99daysoffreedom.com – an online campaign that encouraged participants to log off Facebook for 99 days – researchers at Cornell University honed in on those who made the p