As Apple iPhone sales slump, Apple bets on services from apps to music

Also raising the stakes for its services business has been Apple’s decision to release in March the smaller, much cheaper Apple iPhone SE – a move that is seen as trading revenue per device for broader adoption of its phones. Apple Inc’s first-ever drop in quarterly iPhone sales has spurred Chief Executive Tim Cook to turn the spotlight on prospects for its services business, but the field is rife with competition and may prove challenging for a brand based on gadgets.
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