Apple’s Phil Schiller on Twitter: Two iPhone devices, not two iPhones

Two iPhone devices, not iPhones, says Apple’s head of marketing Phil Schiller.
Apple doesn’t want you to pluralise its products. So instead of saying two iPhones, or two iPads, the ideal Apple way to go with is ‘two iPhone devices, or two iPad devices.’
So why all this confusion?  Well Apple’s head of marketing Phil Schiller went on Twitter to remind everyone of the sacred rule that was being broken by pluralising their product names. So, according to Schiller