App streaming: Paradigm shift in mobile apps

The mobile app versus web app dilemma continues to haunt the major e-commerce firms in the country. While Flipkart partially rolled back their plan to go ‘mobile app only’ version and have introduced ‘Flipkart Lite’ that enhances the user experience of their web app, especially over mobile browsers. Myntra, which became the first app-only e-commerce firm in India, has taken a step back to introduce a mobile-friendly web app similar to that of Flipkart. Such companies are