Aditya Birla Group’s 3D trail room ad fails to make the cut

The Ad
The ad is set in what looks like a house party. The protagonists attending the party are conversing over text, looking to get away from the crowd. The man suggests his place. The woman prefers shopping. They meet at a balcony where the man tries his luck again, cockily suggesting they go to a ‘trial room’. The woman busts his aspirations, showing him abof’s 3D trial room on her phone.
Our Take
Aditya Birla Group’s online fashion venture abof.com has launched a TV c