2015: When ecommerce grew, despite the bumpy ride

India’s e-commerce sector continued to grow in 2015. Here’s a look at how it shaped out in 2015.
With a big push from smartphone-driven Internet growth, 2015 was the year in which e-commerce in India came on its own. Apparels and electronics slowly started overpowering, till now the dominant travel segment. As per Mary Meeker’s State of Internet report, 41 per cent of traffic for these sites comes from mobile, the highest for any country.
India also saw a growth of tech-startu