On social media, who shares a story matters more than who writes it - ABC Online

ABC Online
On social media, who shares a story matters more than who writes it
ABC Online
Your favourite social media star is more influential than media organisations that have built up their audience's trust over decades, according to a recent experiment. The study by the Media Insight Project found that people's trust in a piece of ...
Sharers rather than authors more important on social mediaWRAL.comall 25 news articles »