NBC to Include Digital Viewing in Ad Guarantees for Winter Olympics, Offer Packages Combining Super Bowl - AdAge.com

NBC to Include Digital Viewing in Ad Guarantees for Winter Olympics, Offer Packages Combining Super Bowl
AdAge.com
NBC Universal was caught off guard during the 2016 Summer Olympics in Rio. After making bullish predictions regarding viewership of the games, the media giant found that it hadn't fully accounted for the rapid change in TV viewership habits. Ratings ...and more »