NBC Stumbles Into the Olympics With Lowest Opening Ceremony Ratings Since 1992 - Adweek

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NBC Stumbles Into the Olympics With Lowest Opening Ceremony Ratings Since 1992
Adweek
Ratings for the open ceremony peaked at 19.0 during the introduction of Team USA. Getty Images. For the past several weeks, NBC Olympics executives had insisted that despite all the problems leading up to Rio Summer Olympics, all indications pointed to ...
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