Header Bidding Could Lead Programmatic Direct; NBC Strikes Gold With Olympics Ad Sales - AdExchanger

AdExchanger
Header Bidding Could Lead Programmatic Direct; NBC Strikes Gold With Olympics Ad Sales
AdExchanger
Accuen CEO Megan Pagliuca predicts that as the industry moves toward direct programmatic buys, header bidding will lead the way. Ad networks provided mass reach that made programmatic easy to scale, but transparency issues with agency trading desks ...