Will AI's 90% cost advantage beat virtual try-on's ROI?

Generative-AI imagery and virtual try-on are moving beyond experiments as AI becomes a gross-margin decision for apparel businesses.
AI imagery offers proven and immediate cost benefits, while virtual try-on targets returns reduction but still needs proof at scale.
Zalando cut imagery production from six-to-eight weeks to three-to-four days and reduced content costs by roughly 90 per cent.