Volvo establishes new ‘M’ car-sharing brand

Volvo launched its all-new M brand on July 4, an app-based car-sharing service providing “dependable, on-demand access to cars” in lieu of traditional car ownership or leasing.
It’s not clear exactly how M will provide that access or fulfill Volvo’s new mission of offering its customers “Freedom to Move” other than that it will use “proprietary learning technology” to better understand users’ specific needs.
What is clear is that Volvo will l