Tiffany & Co. embarks on a new direction

NEW YORK —  On a stage suspended above the crowd gathered inside the Fifth Avenue flagship store of Tiffany & Co., rapper A$AP Ferg performs his hit song Plain Jane.
The Harlem-raised hip-hop star, who is a member of the rap troupe A$AP Mob, pauses his party performance to mention how, not long ago, he thought he’d never be able to walk in the venerated jeweller’s doors, let alone close out an evening of celebrations honouring the launch of the company’