Speed Control building generation of fans through educational tours

Speed Control is “a real live rock band from Whitehorse, Yukon.” That is far north of the border-hugging city circuit Canadian indie musicians typically tour. So how is it that the modern rockers have already lined up 210-plus shows in B.C. and Alberta in support of its third self-released album, Still Standing, with more being added weekly?
Guitarist/vocalist Graeme Peters, brother Jody Peters (bass) and towering drummer Ian March know a lot about building a fan base. 
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