Santa Claus Parade secures last-minute sponsor to save event

It looks like Santa Claus is a Telus customer now.
The telecom giant has stepped in to save Vancouver’s Santa Claus Parade, after organizers made a public plea seeking more sponsors to sign on and help save the parade.
Earlier this month, it was announced the annual event was in jeopardy due to a budget shortfall of about $150,000 this year. It typically costs $400,000 to put on the parade, with the majority of the costs going toward policing, float construction and parade production.
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