Bulls&Bears: NBA's Silver found the silver lining of social media

BULLS OF THE WEEK
This week’s Variety Sports & Entertainment Summit in Los Angeles revealed another example of why the NBA’s Adam Silver is the most progressive commissioner in all of North American pro sport.
The Summit recalled Silver’s reluctance to sue YouTube when many others wanted to and did in the years after its launch in 2005, pointing to his view that getting NBA game highlights out there was simply good marketing.
Twelve years later, YouTube prevails and Silver