When Politics & Creativity Collide: 5 Tips for Writing an Effective Campaign Slogan

WASHINGTON – POLITICS 2.0 – By now, you should know how election campaigns unroll: whenever you turn, you are bound to see an ad, poster or sign chanting the names of different candidates. You can’t escape this information bombardment unless you completely unplug from all media during the campaign. But, since that is almost impossible, most of us are used to the tactics that candidates apply to persuade voters.
One tactic that stands out is the slogan. Just think about it: it e