SOUR PATCH KIDS Fruit Fight Tournament Announced

Los Angeles – TECH – Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”) (NASDAQ:EGLX; TSX:EGLX), today announced a partnership with Mondelēz International’s SOUR PATCH KIDS® (NASDAQ: MDLZ) to launch the SOUR PATCH KIDS Fruit Fight Tournament, which will be hosted on NFL Tuesday Night Gaming’s channels beginning in February 2023. The tournament is a collaboration among Enthusiast Gaming, SOUR PATCH KIDS, and media agency Spark Foundry to amplif