Selling Makeup Based on Values vs. Culture

LONDON – LIVING – Any discussion of selling makeup based on values vs. culture must begin by defining the two terms. Your values ought to be the foundation upon which your business is built and should remain constant. They must serve as the final arbiters when it comes to your decision-making regarding what’s important and—more significantly—what’s right. Said succinctly, the values upon which you settle are the rules by which you choose to play the game.Value