Restaurant Industry: Dynamic pricing is here to stay, whether we like it or not

It is reshaping the fast-food industry
By Sylvain Charlebois
Dynamic pricing is reshaping the fast-food industry
Wendy’s recent revelation of its plans to implement time-based pricing at some of its U.S. outlets has sparked a flurry of discussions about dynamic pricing in the fast-food industry. While people perceived Wendy’s strategy as a public relations misstep, dynamic pricing is not a novel concept. It has a longstanding presence in various sectors, including the fast-food indus