Terry Jones: CFL working hard to improve viewership

Three years ago in the CFL, attendance and TV numbers started to slide.
Into the game came Christina Litz to tackle the problem.
You could make a case that she’s becoming the league’s most valuable player.
The new Senior VP of Content & Marketing, Litz has brought several new initiatives into play including the successful CFL Week in Regina last March. The event will return in Winnipeg this spring and almost certainly be held in Edmonton the following year.
This season the league