Shaw Conference Centre might be in for a new name

With the current naming rights for the city’s downtown conference centre set to expire at the end of this year, the Shaw might be no more. 
But just how much the exclusive naming rights for one of Edmonton’s prime pieces of real estate is worth to a brand is anybody’s guess.
When Shaw Communications Inc. became the first corporate sponsor of the Edmonton Convention Centre in 1998, it did so in a $5.5-million, 20-year naming deal with the Edmonton Economic Develop