Seeing gold: Edmonton to launch site of new Cineplex Scene rewards program

Edmonton will be home to another Cineplex Entertainment first with the Tuesday launch of an upgraded Scene rewards program offering a slew of new premium perks.
The new Scene Gold loyalty card will pilot at Edmonton’s six theatres, two VIP cinemas and two Rec Room locations, doling out 50 per cent more points that could equate to a free movie every three visits.
The new Scene Gold program from Cineplex launches its pilot in Edmonton Tuesday.
“We know that Scene members love their poi