Respondent pool for Edmonton's online survey program doesn't reflect city's demographics

Three years after its introduction and having recently reaching the milestone of 7,000 members, the city’s online survey program is still dealing with a response base that doesn’t accurately reflect the city’s demographics.
Edmonton Insight Community, introduced in 2014, has quickly grown into a valuable resource for gauging public opinion, but relative to the city’s municipal census, skew towards higher incomes and homeowners.
Cory Segin, the city’s director of pub